Sidera

About us

The story of Sidera goes back to 2011, which was actually a very boring year. All the signs were that the future would be digital, and the decline in print readership became a constant trend. The web demanded more and more, better and better stories, so Urška, first alone and then gradually with her colleagues, started to build an environment that could create an interweaving of stories. One of their main guiding principles is that the client is always be placed in the first place.

Sidera still does not want to work pompously, works honestly and cultivates good relationships that last. Sidera is a philosophy of how beautiful and informative becomes effective and reaches the right ears.

Sidera wants to be a partner that listens and feels, and above all, realizes the wishes of the clients, from the first step to the final success.
Today, a significant part of our business is related to the creation of content for various communication channels, both traditional and digital media.

Urška Ambrož

Director

urska@sidera.si

Urška started her media career while studying chemical engineering as a speeker on the first commercial radio station in Slovenia, Radio Hit. She complemented her work in radio with work in major communications agencies. She soon joined the same radio station as a project manager and continued as marketing director. In 2007, she was invited to join the marketing department of Styria media Ljubljana, where for a while she managed the marketing department of the first daily free newspaper Žurnal 24. In 2010, she decided to set up her own communications agency, where she could express her values more strongly. She wants to create long-term and effective relationships with her clients, and the agency shoud be clients biggest supporter and source of inspiration. The agency's DNA remains unchanged. Sidera remains a boutique agency with annual revenues of up to € 500,000, but with a strong commitment to each client and each project.

The Sidera team combines substantive communication skills from various fields, technology, beauty, fashion, nutrition, lifestyle, as well as strategic communication skills.

Our advantage is excellent and above all genuine relations with editors and journalists, we were also one of the first to recognize the now established communication channel of influencer marketing as an effective communication tool.